The Evolving Landscape Of Personality Rights In India

Imagine waking up one morning to discover your face selling toothpaste in a country you've never even visited. Or picture scrolling through Instagram only to find a meme using your photo without your permission gaining more likes than your actual posts ever have. Welcome to the wonderfully chaotic world of personality rights, where your identity isn't just you anymore; it's intellectual property with legal muscle. As digital footprints grow deeper and data becomes currency, personality rights have moved from celebrity gossip columns to everyday conversations. Whether you're a public figure, a micro-influencer, or simply someone with a decent profile picture, the law now plays a crucial role in protecting your name, image, voice, and even those signature quirks that make you, you. This article delves into the constitutional underpinnings, statutory provisions, emerging principles, judicial pronouncements, and the inherent challenges and criticisms surrounding