The Big "Monster": User Generated Content In The Indian Landscape

Introduction

The most popular way of finding a new song, or discovering a show or movie, is by hearing it or about it, relentlessly, on Instagram 'Reels', or other social media platforms and short form video applications. In fact, if a song is 'trending' on such platforms, it is likely to be streamed on audio streaming platforms, multiple times, by millions of users, or even heard on the radio, enabling it to be a sure shot 'hit' . However, the flipside of the song becoming so popular, for the owners of songs, is that all such uses may not have been done with the owner's permission. In fact, most uses of songs and other content (audio, visual, and audio-visual) on the internet, have likely been done without appropriate permissions.