Intellectual Property And Combating Counterfeiting And Piracy In Digital Environment

"The counterfeit innovator is wildly self-confident. The real one is scared to death."

-Steven Pressfield

Counterfeiting is a notoriety recognized globally as the manufacturing of articles or products in a manner in which they closely resemble the products of another. The resemblance of one product to another is often so striking, or even identical, that consumers are unable to identify genuine products from the counterfeit ones. According to the Organization for Economic Co-operation and Development's Report titled "The Economic Impact of Counterfeiting", counterfeiting is defined as "any manufacturing of a product which so closely imitates the appearance of the product of another to mislead a consumer that it is the product of another."¹ Counterfeiting of products is not limited to physical establishments; rather, has emerged as a threat in digital world as well. As the world is moving towards a digital revolution, e-commerce and social media platforms have