We are all aware of the Trademark battle of the famous milkshake
chain – Keventers. It triggered with the Keventers store
opening of in the capital's famous mall, with new aesthetics
and a different format, using the brand name "KEVENTERS",
providing an exhaustive range of products.
It was in 1925, a dairy company was started by Edward Keventers
with farms in Aligarh, Delhi, Calcutta, and Darjeeling. In the
1940s, the Delhi plant was acquired by Ram Krishna Dalmia, with 48
distribution outlets across the capital, including the famous one
in Connaught Place, offering a wide range of dairy products such as
milkshakes and cold coffee. In the 1970s, the re-acquisition of
land by the Government led to the shutdown of the farm. That, among
other reasons, led to the dissolution of the brand
"KEVENTERS", with the Connaught Place franchisee
retaining the brand "KEVENTERS". The original owners,
Dalmia, and his partners launched the chain with the brand
"KEVENTERS" in a
