Policy Bazaar, an online aggregator of insurance plans acts as a
marketplace for various insurance policies. The company had filed a
case at the Delhi High Court against Acko General Insurance (Acko)
which also an insurance provider, alleging a trademark infringement
of the mark 'Policy Bazaar'.
On May 16, the Court passed an ex-parte order restraining Acko
from infringing the mark 'Policy Bazaar' in any manner,
form or combination. Acko however submitted to the Court stating
that, Policy Bazaar had misrepresented and concealed facts to
obtain such an ex parte ad interim injunction. Acko, further stated
that, Policy Bazaar was itself using the mark 'Acko' as a
meta tag on its website which was resulting in Policy Bazaar site
popping up as a sponsored link whenever an individual would type
'Acko' on any search engine. The Court on examining these
submissions it was ascertained that Policy Bazaar, was in fact
using the mark 'Acko'. Policy Bazaar contended stating
