Global Market And Territorial Trademark

The trademark often is infringed when we see the globalized world and the market becoming more virtual. Such an online marketplace which is primarily the e-commerce platform is accessible worldwide and provides efficient services that help in giving the customer more options while purchasing the product. Taking the example of Amazon, the seller of the product can list their product for purchase on the platform which can be seen to the consumer at a large scale. So if any customer purchases the order, Amazon will fulfill the order based on the nature of the contract with the seller. In this way, the global marketplace has been functioning.  

Territoriality of TM

Issues concerning the trademark owner and providers of online marketplace inevitably occur due to the nature of e-commerce. Since e-commerce are accessible worldwide and the nature of TM is territorial. Such availability of e-commerce across the world tends to create various disputes among similar TM