Global Brand Expansion Via Madrid System: An Indian Perspective

Introduction – Need to protect brands internationally

India, a democratic republic with the world's largest population, is home to innumerable flourishing start-ups and rapidly growing home-grown businesses. These businesses often start from someone's home office, but can reach international markets, attract international clients and achieve global recognition quickly. In fact, approaching the European and American markets is the most lucrative way of global expansion for Indian businesses since these countries offer a vast consumer base and visibility to foreigners and non-resident Indians residing in these countries. In such a case, an entrepreneur often worries about protecting their brand in multiple countries without contacting a frenzy of lawyers, tracking complicated registration processes, and paying hefty fees worldwide.