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ARTICLE · 18 MARCH 2022

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In the present digital age, rapid growth in online marketing has forced the business owners to go beyond their conventional product distribution and promotional activities.

IndiaIntellectual Property
Arpit Kalra
Arpit Kalra
Shilpi Sinha
Shilpi Sinha
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In the present digital age, rapid growth in online marketing has forced the business owners to go beyond their conventional product distribution and promotional activities. It has now become necessary for businesses to utilise online mediums including several social media platforms not only to retain their existing market presence, but to reach their customers as quickly as possible without any territorial limitation. The phrase "digital marketing" refers to the promotion of items using online mediums / platforms. The business owners are now equally focusing on digital marketing in addition to their regular marketing strategies to improve their brand image and product promotion. This results into significant growth in usage of social media platforms like Facebook, Twitter, LinkedIn as a medium for digital marketing.

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