90 Years And Going: BOROLINE Declared As Well Known Trademark!

Rome was not built in a day, but they were laying bricks every hour. Likewise with patience and consistency, brands like BOROLINE are built.

Adding another mark into the list of Well-Known Marks for the Indian Trade Mark Office, the Delhi High Court in the case of G.D Pharmaceuticals v. M/S Cento declared BOROLINE as a well-known trademark and held that the Defendant's product BOROBEAUTY is identical and deceptively similar to Plaintiff's trade dress, packaging and mark BOROLINE and further directed the Defendant to adopt a new trade name, trade dress and not include the prefix "BORO" or any name which is similar to the trademark of the Plaintiff.

Brief Facts

The Plaintiff (G.D Pharmaceuticals) is engaged in manufacturing, marketing, selling and exporting variety of medical and cosmetic preparations since 1929 and has coined the word BOROLINE with respect to antiseptic medicinal ointments, creams etc. the word BOROLINE is registered both as a word mark*