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ARTICLE · 04 APRIL 2025

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How Financial Services Can Evolve To Stay Relevant For Gen Z

Ernst & Young
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Now is the time for financial institutions to reshape their offerings and engage Gen Z— tomorrow's most powerful economic force.

IndiaFinance and Banking
Pratik Shah
Pratik Shah
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Now is the time for financial institutions to reshape their offerings and engage Gen Z— tomorrow's most powerful economic force.

In brief

  • 20% of global Gen Z is in India. Their preferences are shaping banking, payments, and investment trends of the future.
  • 83% of Gen Z prefers digital-first financial services but also seeks human interaction for major decisions.
  • To capture Gen Z's loyalty, financial institutions must align with their digital needs and trust expectations.

India hosts one in every five Gen Z globally, making this generation a driving force in reshaping banking, payments, and investments. This tech-savvy generation values seamless digital experiences, personalized services, rewards and financial products that align with their social and environmental values. Financial institutions must adapt to these evolving needs and financial habits to maintain relevance and foster growth.

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