E-Commerce In India

E-commerce in today's world has become one of the most essential part of everyday life. Particularly for urban areas, the accessibility to platforms of e-commerce is not just an opportunity but rather a necessity for most people. In 2014 nearly 75% (2.1 billion) of all internet users in the world (2.8 billion) live in top 20 countries. The remaining 25% (0.7 billion) is distributed among the other 178 countries, each representing less than 1% of total users. China, the country with most users (642 million in 2014), represents nearly 22% of total, and has more users than the next three countries combined United States, India, and Japan¹ .

It is not surprising to note that India is in a prime position for the growth and development of the e-commerce sector. The most prominent sector for which e-commerce presents an opportunity is retail since it provides for a vivid change from brick to mortar establishments to virtual shops which could operate for a fraction of the