Deal Brief
Broadcast Audience Research Council
("BARC"), has agreed to form a joint
venture company called Meterology Data Private Limited.
("JV Co") with Tam Media Research
Private Limited ("TAM"). The JV Co will
be a meter management company inter – alia engaged
in running and managing the meter operations and supplying raw data
to BARC.
BARC is an industry body that inter – alia
provides a television audience measurement system for India. BARC
was formed in line with the recommendations of the TRAI (Telecom
Regulatory Authority of India) and MIB (Ministry of Information and
Broadcasting) by three key stakeholders in television audience
measurement : broadcasters (via Indian Broadcasting
Foundation), advertisers (Indian Society of
Advertisers), and advertising and media agencies
(Advertising Agencies Association of India). TAM is a
joint venture between Kantar Media Research (part of the WPP Group)
and Nielsen.
