Do Your Customers Know That Your Website Is Tracking Them?

Many local enterprises use ad management and marketing tools from tech giants like Meta (formerly known as Facebook), TikTok and Google (Meta Pixel, TikTok Pixel, Google Analytics), enabling them to reach their intended audience more effectively and track visitor activity on their websites. You cannot find a marketing professional today who would not suggest at least one of these services to their clients.

These services use "pixels" – trackers embedded in websites – to gather data about visitors. The data collected includes viewed products, search histories, chosen options and frequency of site visits. The possibilities are limitless. Data from users is analysed, creating detailed profiles to facilitate targeted advertising and personalised content delivery. Picture your Facebook timeline: relevant news, articles and adverts are displayed as if someone had handpicked them for you.