Market Intelligence

Schoenherr Hungary, established in 2008 under the leadership of Gábor Pázsitka, leverages the firm's strong regional presence to serve foreign investors and corporate clients across Central and Eastern Europe.

László Krupl is a Hungarian attorney specializing in real estate law, greenfield and energy projects, EPC contracts, lease agreements, M&A transactions, and real estate-related litigation.

The Hungarian Competition Authority has issued new guidance on market leadership claims in advertising, clarifying when businesses must substantiate statements like "the best" or "the cheapest." Understanding the distinction between subjective opinions and objectively verifiable claims is crucial, as improper use can lead to significant fines and reputational...

The Hungarian Parliament has established a powerful new enforcement authority with extensive investigative and prosecutorial powers over public asset management. Companies heavily reliant on public funding face heightened scrutiny as the National Asset Protection and Recovery Office gains authority to conduct investigations, impose supervision, and pursue both criminal and civil enforcement actions.

Hungary’s proposed National Asset Recovery and Asset Protection Office may increase scrutiny of public funds, state aid, EU grants, transfer pricing and tax documentation. Learn what foreign-owned businesses should review now.

Hungary's new advertising law, effective October 2026, introduces comprehensive restrictions on political advertisements and outdoor advertising placement. The regulation prohibits content that incites hatred or violates human dignity, limits political advertising to campaign periods, and significantly reduces available outdoor advertising surfaces while empowering municipalities to impose additional local restrictions.