Application Of Facial Recognition Systems In Stores From The GDPR Perspective

The continuous advancement of technology offers new opportunities in retail, but it also raises numerous legal issues, particularly regarding the protection of personal data. The use of facial recognition systems in stores – while providing an effective tool for enhancing customer experience and increasing security – can present significant data protection challenges, especially in light of the GDPR (General Data Protection Regulation).

The rules of the GDPR and the protection of personal data are essential when implementing facial recognition systems, especially if they are to be used in stores. It is crucial that data processing is carried out in accordance with GDPR requirements, and that customers' consent is obtained in every instance. The principles of data minimization and data security are fundamental to avoid potential legal issues that could arise concerning the protection of personal data.