In Hungary, the case-law of the HCA is of key importance in
clarifying and elaborating on the relevant legislation.
In both of the cases described below, the Hungarian Competition
Authority (HCA) analyzed the use of the term
“even” in advertisements and
it clearly laid down the requirements that need to be complied with
in order to avoid unfair commercial practices.
In a case against Erste Bank Hungary Zrt., the HCA defined in
what cases using the term “even” should be
regarded as an infringement of the rules on commercial
communications, in the first place the prohibitions laid down in
the Unfair Commercial Practices Act. In that case, Erste Bank
claimed the following in its advertisements: “With Erste
Joker Credit Card you can even get back 4%!”. The
key question in this case was whether Erste Bank committed an
infringement by not presenting the conditions of such an offer
precisely and clearly enough.
