Guernsey Registred Image Rights

The eagerly awaited image rights legislation in Guernsey is due to come into force on 3 December 2012.

It will make Guernsey the first jurisdiction in the world to offer registered image rights, a new form of intellectual property. This will interest anyone currently in the public eye anywhere in the world, or who is not yet well known but anticipates having a high public profile in the future.

The Image Rights (Bailiwick of Guernsey) Ordinance, 2012, allows any person, anywhere in the world, to register and protect their personality, i.e. their name or essential brand, and any images associated with that personality.

There is no requirement that that person should be resident or established in Guernsey, and if they have assigned the rights to exploit their image to a third party, that third party can apply to register those rights.