Protecting Images - Guernsey Image Rights Legislation

Over the last 20 years or so, the cult of the celebrity has risen inextricably and with it the ability for celebrities and personalities to generate wealth through their images. The traditional role of the celebrity was one that was controlled by the corporations to which they were contracted - whether these be movie studios, record companies, sports clubs etc. There has been a huge shift in how the individual has been able to take control of their affairs and how their image rights and other intellectual property generally have become ever more valuable. As a response to this, Guernsey is launching the world's first registrable image right in December this year.

The rise of the individual as a brand