From Bollywood to cricket - Protecting your image rights in Guernsey

This article was originally published in A Guide to International Finance Centres: What Indian Investors Need to Know, from Longtail International, June 2010

Jason Romer, Partner at Collas Day in Guernsey, provides a case study of how image rights can be protected by using a Guernsey-based structure.

Well-known figures, from Bollywood stars to national sporting heroes, have value attached to their image because they are so recognisable. But how can they best protect this value and gain from it?

As the following case study shows, Guernsey's Intellectual Property legislation and favourable corporate tax regime offer a solution and make Guernsey a very attractive place to base your IP and image rights.