China is a huge potential market but winning Chinese
clients' trust is not easy. All private clients are different
and all families are different, with varying circumstances,
backgrounds and motivations. Chinese culture is not monolithic and
your clients will have differing expectations from province to
province and city to city.
Nevertheless, from our experience there are a number of
questions that are frequently asked by Chinese clients which are
often the product of specific cultural and social factors. Private
wealth advisors should be aware of these questions, not only to
ensure they have answers prepared, but also as a key to
understanding the culture and background of their client. We advise
the ACE approach:
