Harnessing AI To Enhance Your Franchise Business

Artificial intelligence (AI) is transforming business. Sophisticated franchises are using it to create efficiencies and drive growth.

Businesses are using AI more than ever before. In a recent workplace survey of 13,000 people across 18 countries, 50% of respondents said their company was using AI – up from 22% just five years ago. Businesses are also using AI in an ever increasing variety of ways. In another survey of business and technology executives, the most commonly cited uses for realizing value with AI were increased productivity through automation, improved customer experience, and improved decision-making. These experiences can also enhance and present significant AI opportunities for franchise businesses. However, because the legal and regulatory environment remains largely underdeveloped, franchisors should be aware of the potential risks as well.