Recent Privacy Concerns Call For Increased Transparency And Control

In the midst of the Cambridge Analytica data scandal, businesses should consider whether their data handling practices are consistent with user expectations.  

Facebook recently announced upcoming changes to its privacy policies to give its users more control over what information may be collected, used and shared with third parties.  

The changes will first take effect in Europe in response to the EU's new General Data Protection Regulation. Eventually, all users, regardless of their location, will be asked to review and make choices regarding Facebook's use of their data.

Users will be asked to decide whether:

• to permit Facebook to use data from partners, such as websites and apps that collect information about what users like, to tailor advertisements;