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ARTICLE · 08 MAY 2024

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Privacy Pulse: AI Arms Race, TikTok Restrictions, And More

Last month, the Siskinds Privacy, Cyber and Data Governance team introduced our Privacy Pulse series, focused on providing businesses and professionals with monthly updates on the world of technology...

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Last month, the Siskinds Privacy, Cyber and Data Governance team introduced our Privacy Pulse series, focused on providing businesses and professionals with monthly updates on the world of technology, privacy, and artificial intelligence laws in both the U.S. and Canada.

April has been busy, with many updates coming from the U.S. compared to Canada, and the artificial intelligence arms race continues amongst the technology giants.

The "Luring Test", AI Arms Race and "Prompt Shields" as a Responsible AI capability

The "Luring Test": In the US, the FTC Act, in part, prohibits unfair or deceptive practices. Michael Atleson, an Attorney with the FTC, in a blog post highlights a key concern that businesses may use generative AI to "steer people unfairly or deceptively into harmful decisions in areas such as finances, health, education, housing, and employment." For example, a generative AI could prioritize the content of an advertiser when it answers a

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