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ARTICLE · 31 JANUARY 2023

Don't Deepfake Me Or I'll Sue You (if I Can)!

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If you can't picture Nicki Minaj, Stormzy and Greta Thunberg as bickering neighbours, just tune into ITV's new show 'Deep Fake Neighbour Wars' and see for yourself!

GlobalPrivacy
Giulia Trojano
Giulia Trojano
Isaac Black
Isaac Black
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If you can't picture Nicki Minaj, Stormzy and Greta Thunberg as bickering neighbours, just tune into ITV's new show 'Deep Fake Neighbour Wars' and see for yourself!

Except that - as the name of the show suggests - you won't see the real Nicki, Stormzy and Greta. Rather, impersonators will be lending their voices to deepfakes of these (and other) public figures and celebrities.

When ITV announced the show, my first question was: won't lawsuits quickly follow? But the answer, as ever with deepfakes, is not so clear-cut.

What are deepfakes?

Deepfakes are photos, audio recordings or videos of a person that are digitally altered or synthetically generated using machine learning and artificial intelligence to make a person appear as someone else (in this case, to make the impersonator appear like the real Nicki Minaj) or to make someone (e.g. a politician or celebrity) appear as if they were saying or doing things that never actually happened.

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