While I was in Moscow over the last few days talking about
advertising law issues with lawyers from around the world, there
were some recurring themes that came up. What are the
similarities and differences in our legal systems and our
approaches to addressing advertising issues? When countries
are faced with emerging issues, should they look to other countries
for best practices? What is the value in harmonizing laws
between countries? And, in a global marketplace where
virtually everything is online, how can marketers effectively
navigate the differences?
While members of the Global Advertising Lawyers Alliance were
off discussing these issues in Moscow, coincidentally, FTC Chairman
Joseph Simons was at a conference in New York City talking about a
hearing that the FTC recently held on "The FTC's Role in a
Changing World." While the FTC has not yet issued a
report on the hearing (which he said will be forthcoming in the
near future), he did share a few key
