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ARTICLE · 07 MAY 2021

NFTs: Is Art Mimicking Fashion?

Withers LLP
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For the better part of 2021 the hype surrounding non-fungible tokens (or NFTs), has been focused on digital art, however, prior to 2021 the fashion industry had already begun experimenting...

GlobalMedia, Telecoms, IT, Entertainment
Gina Bibby
Gina Bibby
Graham Webster
Graham Webster
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For the better part of 2021 the hype surrounding non-fungible tokens (or NFTs), has been focused on digital art, however, prior to 2021 the fashion industry had already begun experimenting in the virtual world through digital garment design, and later, by giving customers the opportunity to own digital garments—including via NFTs on the blockchain.

Digital design facilitates physical fashion

At least as early as 2015, digital garment design began to emerge as a crucial tool for the fashion industry. It allowed brands to quickly and remotely design 3D, photorealistic digital versions of garments and other apparel, which can be used for sample production, marketing, virtual showrooms, augmented reality (AR) experiences, and the like.

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