Foreword
The U.S. mobile telecom sector continues to offer unprecedented
opportunities for growth. At its core, an accelerated "open
mobile" environment is rapidly changing consumer expectations
for wireless services and products. Consequently, traditional
incumbents can no longer rely on voice applications to sustain
revenues. What will fill this void, however, remains unclear and
will undoubtedly be a key strategic challenge for the industry in
2011.
Against this backdrop, the advent of mobile payments continues
to generate excitement, provoke debate and raise hopes across a
sector jaded by a series of false dawns for mobile commerce in the
United States. But with all the pieces now seemingly in place, many
are predicting that this will be the year mobile payments finally
takes off and provides a new runway for revenue uplift across a
wide range of participating industries. However, one challenge
remains at the very heart of this new era - the mobile
