Overview of Parallel Import Issues in China
With the development of globalised trade, the cross-border
e-commerce trade has become a new growth point for the economic
development for many countries. This new form of cross-border
commodity flow has heavily impacted the traditional product
distribution model that trademark rights holders and their
authorised sellers rely upon.
Currently, cross-border e-commerce is developing rapidly. In
2019 for example, the size of Chinese cross-border online shoppers
exceeded 150 million and, the scale of cross-border e-commerce
transactions reached RMB 10.8 trillion. In the meantime,
intellectual property disputes related to cross-border trade have
emerged, posing new challenges to courts in various countries.
