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ARTICLE · 05 SEPTEMBER 2023

The Importance Of IP Strategy In The Brand Development Process

Novagraaf Netherlands BV
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IP rights provide an invaluable means for protecting the heart and soul of a brand. That's why identifying what trademarks to protect and proactively maintaining those rights is so crucial...

GlobalIntellectual Property
Laura Morrish
Laura Morrish
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IP rights provide an invaluable means for protecting the heart and soul of a brand. That's why identifying what trademarks to protect and proactively maintaining those rights is so crucial to the brand development process, says Trademark Attorney Laura Morrish.

We recently discussed the importance of tracking and recording decisions relating to new brand development and why trademark availability and clearance checks are vital for brand protection and enforcement. The next major steps in the brand development process are the creation of an IP filing strategy and a post-registration enforcement strategy that will secure trademarks in your chosen markets.

Designing your filing strategy for the brand development process

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