Every year, on 22 April, international Earth Day aims to
drive renewed energy, enthusiasm and commitment towards the global
environmental movement. Green trademarks are one way for companies
to highlight their individual sustainability commitments. But they
can be difficult to register. In this guest article,
representatives from Rouse's IP practices in Cambodia,
Indonesia, the Philippines, Thailand and Vietnam explore the
challenges of registering and using green marks in Southeast
Asia.
Navigating the registration and utilisation of green trademarks,
which are associated with environmentally friendly products or
services, can pose numerous challenges. Not only do different
trademark offices have varying approaches to green trademarks, but
some offices are inconsistent in the way that they deal with such
marks. Brand owners should be aware of these nuances and potential
inconsistencies when seeking protection for sustainability-related
marks. Here, we explore the
