Overview
IP Rights
What is intellectual property?
Intellectual Property involves "creations of the
mind," according to the World Intellectual Property
Organization. Examples of intellectual property include inventions,
books, works of art, designs, symbols, and more. As businesses and
technologies advance, new types of intellectual property are being
recognized, such as geographical indications, sound trademarks,
three-dimensional trademarks, and holograms.
Intellectual assets, as much as physical assets, hold the
potential to generate profits for businesses, but they also risk
being stolen or unlawfully used by others. The full protection of
intellectual property rights is therefore an essential step to
legally ensure that businesses can maximize the value of their
IP.