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ARTICLE · 12 JULY 2022

Market Intelligence Thought Leadership Award Winner

Protection Of Personality And Image Rights In India

S.S. Rana & Co.
S.S. Rana & Co.
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S.S. Rana & Co.

S.S. Rana & Co.

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However, the aftermath of the Olympics has led to the emergence of a rather thought-provoking issue i.e. the protection of personality and image rights in India.

GlobalIntellectual Property
Lucy Rana
Lucy Rana
Shilpi Sharan
Shilpi Sharan
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The recently concluded Tokyo Olympics  2021  was inarguably  the most  successful one  for India  in history, and will be forever etched in the history of Indian Sports as the nation won seven Medals in the Games. However, the aftermath of the Olympics has led to the emergence of a rather thought-provoking issue i.e. the protection of personality and image rights in India. It has been widely reported that the names and images of Indian athletes who won medals in the Summer Olympic Games have been used by several Indian entities, including several major brands, for advertising and marketing their products and services in media. In this regard, the use of the name and imagery of the gold medallist  Neeraj Chopra  and ace badminton  player PV Sindhu  appear to be the most prominent ones. Pursuant to such unauthorized use, the Advertising Standards Council of India (ASCI) had also placed its strong objections on brands using images of India's Olympics'medallists to promote

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