In 2015, following a great success of the comedy "Fack Ju
Göhte", the German production company Constantin Film
decided to apply to EUIPO for registration of the word sign
"Fack Ju Göhte" as an EU trademark designating
various goods and services, in particular cosmetics, jewelry,
office items, travel and sporting goods, games, foodstuffs, and
beverages.
EUIPO refused to register the sign as a trademark, on the ground
that it infringes accepted principles of morality. Constantin Film
unsuccessfully challenged that refusal before the General Court
which, in 2018, dismissed the action. However, Constantin Film did
not give up and filed the appeal before the Court of Justice.
Court of Justice now ruled that EUIPO must decide again on the
application made by Constantin Film.
