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ARTICLE · 05 FEBRUARY 2025

Impact Of AI On Financial Institutions

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With the global rise of AI, its influence has extended into the financial sector.

GlobalFinance and Banking

With the global rise of AI, its influence has extended into the financial sector. AI systems are now being used by financial institutions for a variety of tasks, such as processing datasets, launching targeted marketing campaigns, offering enhanced usage-based products, detecting fraud, creditworthiness assessments or chatbots.

A 2023 survey by the European Central Bank (ECB) revealed that 60% of the 105 major European banks are already utilising AI, with additional applications under development. Similarly, the adoption of AI is gaining momentum in the insurance sector. In the United States, a 2023 survey reported that 88% of car insurance companies and 58% of life insurance companies are either using or planning to implement AI technologies. The European Insurance and Occupational Pensions Authority (EIOPA) launched a review in 2018, which revealed that 31% of the European insurance firms included in the report were using AI and 24% were using it at a "proof

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