With regulatory demands on firms rising, is it really too much
to ask that expectations are made clear?

June 2023. An audience perches on the edge of their seats
waiting for the first public words from the UK FCA's new
Co-Head of Enforcement. The regulated community, and those who
advise them, want to know what to expect from the new leadership
and, importantly, what the new leadership expects from them.
As the speech begins, the headline message forms: Do the
right thing. The audience relaxes – that's eminently
reasonable, they can get on board with it. After all, who sets out
to do the wrong thing?
But – not so fast – sure, it may sound
straightforward, but what does it actually mean?