When a company finds itself in the spotlight for the wrong
reasons, one of the immediate priorities is framing the first
response.
It is critical that stakeholders' different interests are
taken into consideration before a public statement is made, and
that organisations do not make hasty statements that subsequently
prove to be misleading.
The latest edition of Cleary Gottlieb's
Global Crisis Management Handbook includes a
chapter on public relations and message management, recognising
that one of the most common mistakes made by businesses is the poor
timing or ill-considered content of a public message.
Click here to download the Global Crisis Management
Handbook.
Volkswagen and "Dieselgate"
