The Age Of Social Information

There is no doubt that social media is here to stay. History teaches us that it is impossible to turn the clock back indefinitely to any form of technological advancement. Less still when modern technology (in some form or another) is now embraced by the large majority of the world's population. And more-so as technology continues to develop at a pace which we will hardly recognise in 20 years' time and become even cheaper and more accessible.

Just think of what modern life was like before the advent of personal computers, mobile and internet. Television was most people's daily source of information (if you could afford one). Newspapers were mass produced in printed form but it's readership was still relatively limited in proportion to the overall population. Radio provided not just news and entertainment to a much larger audience but also became the principal medium by which politicians obtained (and hoped to retain) political power. Yet the direct participation of