What would you say if I told you that I had a pitch for a US$40
billion industry right here in Ghana?
What if I also told you that this industry is not oil and gas or
agriculture, nor technology or finance? None of that.
Well, you would say I am crazy. Who wouldn't? Those are the
industries we know which make that kind of money. Where else could
that amount of revenue be hiding?
Believe it or not, that is the amount of revenue Hollywood is
worth. The Hollywood film industry received earnings of up to $5.99
billion in 2022. That is just for activity in cinemas alone. The
U.S. film industry has a total of 2.5 million employees, and the
combined value of the cinema, television and home video market in
2021 is approximately $36.8 billion, a 14 percent increase compared
to 2020, but notably overtaking the 2019 figure of $36.1 billion,
according to the Motion Picture Association (MPA) of Americas
Theatrical and Home/Mobile. Entertainment Market Environment
(THEME)
