Exclusive listening, together with thousands of other fans, to
the album of one's favorite band at a worldwide Virtual Reality
Live event even before the release date: the "Gorillaz"
made this kind of futuristic idea a reality at their first
"Worldwide Listening Party" last year. At this biggest
geo-specific event to date, called "Human House Party,"
fans were able to listen to the band's new album via app at 500
designated locations around the world. Sponsor and technology
partner Deutsche Telekom refers to the event as a global, shared
listening experience – from Tokyo to Santiago (http://www.electronicbeats.net/the-feed/gorillaz-host-worldwide-listening-party-via-new-app/).
But the Gorillaz are by no means the only ones in launching a
virtual campaign. Even entire concerts and sporting events are now
aired in Virtual reality (VR). VR is the representation and
simultaneous perception of reality and its physical properties in a
computer-generated, interactive virtual
