Share on LinkedInShare on LinkedIn

ARTICLE · 08 MAY 2018

Augmented Reality – A Trending Cross-Industry Topic At The U.S. Tech Show CES

Augmented Reality (AR) superimposes users' real environment with digitally created content. In the recent past, the AR application "Pokémon Go" has gained particular recognition.

GermanyTechnology

Augmented Reality (AR) superimposes users' real environment with digitally created content. In the recent past, the AR application "Pokémon Go" has gained particular recognition. On November 11, 2017, however, Süddeutsche Zeitung published an article entitled "Pokémon Go was only the beginning." The paper reported that "All major tech companies [...] consider Augmented Reality (AR) to be one of the most important technologies of the future" and in particular, Apple, Google, and Facebook were investing billions and competing in developments (http://www.sueddeutsche.de/digital/digital-das-ende-des-echten-1.3733071).

According to Digi-Capital, the investment volume in the start-up sector alone amounted to US-$3 billion, although admittedly four start-ups (Magic Leap, Improbable, Unity, and Niantic) are currently accounting for half of this amount (https://www.digi-capital.com/news/2018/01/record-over-3b-ar-vr-investment-in-2017-1-5b-in-q4/#more-2065). Nevertheless, it is

We operate a free-to-view policy, asking only that you register in order to read all of our content. Please login or register to view the rest of this article.

See more popular content from