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ARTICLE · 30 JANUARY 2020

Esport As A Hot Opportunity Also For "Sweet" Brands? – A Short Guide!

The medial excitement surrounding electronic sports, the competition between human players in computer games, has not only been continuing for some time now, but is also...

GermanyMedia, Telecoms, IT, Entertainment

The medial excitement surrounding electronic sports, the competition between human players in computer games, has not only been continuing for some time now, but is also steadily taking off for its next flight to new heights. The economic indicators are at times climbing so rapidly that even the last esports sceptics are slowly thinking about whether this topic is really just a temporary hype or whether esports is a permanent factor and a new value chain.

The worldwide growth rate of the esports since 2015 is around 36%1 per year. Global sales increased from 308 million euros in 2015 to the forecast of 1.4 billion euros for 2020. Already 32%2 of Germans have watched an esports match – compared to only 12%3 in 2015. By 2022, the number of people who occasionally follow an Esport match is expected to rise to 347 million4. In 2018, Esports tournaments collected approximately 50 million euros in entry fees and payed out 140 million euros in prize money to the athletes.5

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