Customer Satisfaction Surveys By Email Are Spam

On 10 July 2018, the German Federal Supreme Court delivered a further decision on spamming, which impacts any state-of-the-art customer engagement by collecting customer satisfaction surveys post-purchase by email.

In the Court's opinion, doing this without express consent of the customer is blatant spam.

Claimant and defendant concluded a sales contract. The claimant received an invoice via email with the following content:

"Dear Sir or Madam,

Enclosed you find your invoice in PDF format. Thank you very much for buying the article from us. We are a young company which is why we rely on goods reviews. That's why we kindly ask you to give us a five-star review if you are satisfied with our services.