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ARTICLE · 05 FEBRUARY 2015

The German FCO Releases Case Report In The Adidas Case

Van Bael & Bellis
Van Bael & Bellis
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In a newly released case report, the German Federal Cartel Office explains its stance towards the restrictions on the use of third party internet platforms imposed by adidas.

GermanyAntitrust/Competition Law
Andrzej Kmiecik
Andrzej Kmiecik
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In a newly released case report, the German Federal Cartel Office (the "FCO") explains its stance towards the restrictions on the use of third party internet platforms imposed by adidas. The proceedings concerning adidas ended on 27 June 2014 after adidas had revised its online distribution policy applicable to its selective distribution system and allowed its authorised resellers to sell adidas' products through third party internet platforms, such as eBay and Amazon (see VBB on Competition Law, Volume 2014, No. 7, available at www.vbb.com).

Adidas runs a selective distribution system for adidas-branded sports and leisure articles in Germany. As of April 2012, adidas restricted its authorised resellers from using "open" internet platforms such as eBay, Amazon Marketplace and Rakuten.de. The resellers were allowed to use "closed" internet platforms such as Otto.de and were allowed to sell through their own online shops. Adidas also required that the customers of

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