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ARTICLE · 02 JANUARY 2026

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Prohibited Commercial Practices And Environmental Characteristics: SHEIN Receives Historic Fine

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On July 3, 2025, the Direction Générale de la Concurrence, de la Consommation et de la Répression des Fraudes (DGCCRF) announced that it had imposed a record fine of 40 million...

FranceEnvironment
Corinne Khayat
Corinne Khayat
Corentin Chevallier
Corentin Chevallier
Xenia Bodiansky
Xenia Bodiansky

On July 3, 2025, the Direction Générale de la Concurrence, de la Consommation et de la Répression des Fraudes (DGCCRF) announced that it had imposed a record fine of 40 million euros on Infinite Style E-Commerce LTD (ISEL), which operates the online fast-fashion platform SHEIN, for deceptive commercial practices.

At the same time, ISEL was fined 1.098 million euros for non-compliance with obligations to provide information on the environmental qualities and characteristics of waste-generating products.

Context

On May 27, 2025, the DGCCRF issued a press release announcing that the European Commission had opened proceedings against the online platform SHEIN.

This initiative follows a joint investigation by the Commission, in coordination with the national authorities of four Member States, including France.

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