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ARTICLE · 03 OCTOBER 2024

Femtech And AI: Data Is King

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The role of artificial intelligence (AI) in the health sector is expanding, aiming to bring personalised healthcare to a broader audience. In the realm of femtech (the term used to define software...

European UnionTechnology
Alice Mortiboy
Alice Mortiboy
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The role of artificial intelligence (AI) in the health sector is expanding, aiming to bring personalised healthcare to a broader audience. In the realm of femtech (the term used to define software and services that use technology tailored towards women's health), AI's significance is particularly pronounced.

Earlier this year, women's health app, Flo Health, became Europe's first femtech unicorn. Flo is an AI-powered period tracking app that uses machine learning and data-powered algorithms to recognise patterns and symptoms customised to individual users. By identifying patterns, the app aims to help women better understand their bodies, especially when it comes to ovulation, menstruation, pregnancy, and serious medical conditions.

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