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ARTICLE · 29 JANUARY 2026

European Commission Publishes Draft Code Of Practice On AI Labelling And Transparency

Jones Day
Jones Day
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The AI Act establishes a horizontal set of transparency obligations aimed at mitigating risks of deception, manipulation, and misinformation arising from generative AI.

European UnionTechnology
Mary Alexander Myers
Mary Alexander Myers
Edouard Fortunet
Edouard Fortunet
Olivier Haas
Olivier Haas
Jörg Hladjk
Jörg Hladjk
Mauricio Paez
Mauricio Paez
Rebecca Swindells
Rebecca Swindells
Emily J. Tait
Emily J. Tait
Undine Von Diemar
Undine Von Diemar
Giorgi Gugenishvili
Giorgi Gugenishvili
Author LinkedIn connections

In Short

The Situation: Article 50 of the EU Artificial Intelligence Act ("AI Act") introduces new transparency obligations for AI-generated and AI-manipulated content, including deepfakes and certain AI-generated publications informing the public. These obligations will apply as of August 2026.

The Development: On December 17, 2025, the European Commission, through the EU AI Office, published the first draft of the Code of Practice on Transparency of AI-Generated Content. The code is intended to provide practical guidance to providers and deployers of generative AI systems on how to comply with Article 50.

Looking Ahead: Although voluntary, the Code of Practice on Transparency of AI-Generated Content is likely to become a key reference point for regulators and courts when assessing compliance with the AI Act's transparency obligations. A further draft is expected in March 2026, with a final code anticipated in June 2026 ahead of the entry into force of

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