Europe Rejects Crypto Influencer

The BEUC, the organization that brings together the main European consumer associations, along with nine of its members from eight countries (Italy, Denmark, France, Greece, Lithuania, Portugal, Slovakia, and Spain), has filed a complaint with the European Commission and national consumer protection authorities against social media platforms (Instagram, YouTube, TikTok, and Twitter) for facilitating the misleading promotion of cryptographic resources.

At the center of the protests against social media are the controversial figures of influencers, whether they are YouTubers, bloggers, TikTokers, streamers, Instagrammers, or video bloggers (vloggers), who have the ability to influence the choices of their followers, directing them towards potentially risky products.