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ARTICLE · 22 APRIL 2021

EU's Artificial Intelligence Regulation – Tough Tests For Smart Products

Cooley LLP
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The European Commission has finally published its much-anticipated proposal for a broad regulation to cover the use of artificial intelligence in the EU.

European UnionTechnology
Rod Freeman
Rod Freeman
Patrick Van Eecke
Patrick Van Eecke
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What has happened?

The European Commission has finally published its much-anticipated proposal for a broad regulation to cover the use of artificial intelligence in the EU. This is a world-first – no other jurisdiction has yet taken a step of this nature, and with an ambitious timeline seemingly in the Commission's sights, it is clear Europe is determined to lead the world in this important area of technology policy.

Why is it important?

Modeled on the familiar European regime for product safety regulation, based around reliance upon "harmonised standards" and the use of the "CE Mark", the European proposals are set to change significantly the way in which companies develop, market and use smart digital technologies in virtually all its forms. 

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