AI And IP: Taking An Intelligent Approach To Trademarks

At the ECTA Annual Conference last month, Ingrid Mennens, Managing Director of Novagraaf Belgium, shared her insights on the hot topic of AI and IP. Here, we summarise some of the key talking points from her presentation.

Traditionally, intellectual property (IP) has been powered by paper-based and manual tasks. However, over the past few decades, emerging technologies from faxes to the internet have helped to modernise this offline approach. As Ingrid Mennens, Managing Director of Novagraaf Belgium, shared in her presentation at the 42nd ECTA Annual Conference in June, artificial intelligence (AI) has an even greater potential to disrupt the IP profession from our ways of working to IP laws and regulations.