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ARTICLE · 16 MAY 2019

The ePrivacy Regulation: When And Why You Should Care

Michael Kyprianou & Co. LLC
Michael Kyprianou & Co. LLC
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The ePrivacy Regulation is an unfinished EU law first published in January 2017 that is meant to become an extension of the European Union's General Data Protection Regulation.

European UnionPrivacy

What is the ePrivacy Regulation?

The ePrivacy Regulation1 ('ePR') is an unfinished EU law first published in January 2017 that is meant to become an extension of the European Union's General Data Protection Regulation ('GDPR').2

The ePR is an attempt to streamline and improve EU laws regarding privacy of communications through users' electronic devices. The ePR targets the use of cookies and other tracking technologies, electronic marketing, metadata processing and so called 'over-the-top' communication services like WhatsApp and Skype.

The ePR was originally supposed to be approved in May 2018, however the text has not been finalised yet and is still being negotiated. When the ePR does eventually become applicable it will repeal the current ePrivacy Directive ('ePD' - known also as the cookie-law).

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